Confidential computing for Retail
Modern retail is built on data and can therefore dynamically adapt its business to the needs of its customers. Digitally, it scales best on comparably dynamic infrastructures. These are offered today by leading cloud providers such as Microsoft and Google, as well as by local medium-sized providers. Confidential computing enables retailers to drive their digitalization faster, more securely and more economically.
Both trading companies and pure e-commerce companies rely on collecting customer data to continuously improve their products and services and tailor them to their customers' needs. The amount of data is enormous and often distributed across various platforms such as websites, mobile apps, or payment portals. Given the constantly changing market and resulting requirements, cloud computing has become an essential part of the modern business landscape in the trading sector. It provides merchants with a scalable, flexible, and cost-effective way to manage their operations.
While cloud computing has proven its worth, there are still relevant concerns regarding security and privacy, as well as operational complexities. These concerns particularly arise from storing large amounts of sensitive data. Customers regularly input personal information such as credit card numbers or passwords on the internet, which can be easily intercepted and misused by unauthorized individuals. It is not surprising, therefore, that e-commerce merchants rely on encrypting customer data to enhance their customers' trust.
The new technology of confidential computing could be the answer to these challenges, transforming the cloud into a secure and confidential environment. By storing customer data in an encrypted enclave, e-commerce companies can significantly reduce the risk of data theft or misuse.
How Does Confidential Computing Work Exactly?
This technology, which has matured over the past five years, turns the public cloud into a trusted environment for its users. In traditional cloud computing, data is encrypted in two out of three lifecycle phases: at rest and during transmission. However, data and applications are decrypted when being processed, making the information extremely vulnerable. This vulnerability in the data lifecycle is addressed by the use of confidential computing technology. The confidential cloud becomes a secure environment formed within the public cloud using confidential computing technology.
What Does This Mean for the E-commerce Sector?
A confidential cloud environment thus presents a promising opportunity to strengthen security and privacy in the e-commerce sector. By utilizing a confidential cloud environment, e-commerce companies can dynamically adapt their IT infrastructure to growing demands, knowing that the environment is protected from unauthorized access at all times.
Confidential Multi-Cloud Solution by enclaive for the E-commerce Sector
Driven by stringent regulatory requirements, it is not surprising that companies from the DACH region and the USA are at the forefront of confidential computing technology. One of the pioneers in the DACH region is enclaive GmbH. Their confidential multi-cloud solution transforms the public cloud into a trusted and auditable environment for its users. By employing a confidential multi-cloud solution, companies can reduce the risk of data breaches, comply with data protection regulations, and avoid vendor lock-in. Data and applications are fully isolated from the cloud infrastructure, ensuring the security of all workload aspects, even in the event of a host breach. As more and more e-commerce retailers shift their operations to the cloud, a confidential multi-cloud solution is the logical next step to ensure that processed customer data remains secure and private.
Now let's delve into the specific advantages of enclaive's Confidential Cloud for the e-commerce sector:
Protection of Customer Data: enclaive's confidential cloud environment offers a high level of security and data privacy, which is particularly important in online retail where companies store and process a large amount of personal customer data. By utilizing a confidential cloud environment, data is stored in an isolated, hardware-based "black box," excluding any threats from insiders or external parties within the cloud.
High Degree of Flexibility: No two companies are alike, and each company has specific requirements that often call for custom applications that cannot be provided by a single cloud provider. enclaive's confidential multi-cloud solution enables companies to choose the cloud providers that best meet their needs, providing them with the flexibility to optimize their operations. We support major and regional cloud providers (such as Google Cloud Platform, AWS, Azure, or Kraud) and continuously update the partner list.
Optimization of Business Processes: A confidential multi-cloud environment can also contribute to optimizing business processes. Online retailers can utilize various cloud solutions to improve communication and collaboration between different departments and branches, leading to higher efficiency and productivity.
Cost Reduction: While security and compliance are of utmost importance, companies also need to remain cost-effective. As cloud solutions allow for flexible usage and scaling, companies can adjust their IT infrastructure and resources to their needs without requiring significant investments in expensive hardware or IT infrastructure. enclaive's multi-cloud solution offers the best price-performance ratio in the market.
Improved Customer Experience: Ultimately, such a solution can also contribute to a better customer experience. Online retailers can utilize cloud solutions to provide personalized offers and shopping experiences based on customer needs and preferences. This can help increase customer loyalty and improve the company's competitiveness. By ensuring end-to-end encryption of customer data and applications, they ensure that neither they nor their customers have to compromise on data security.
By leveraging this proven technology, companies benefit from enhanced security, compliance, resilience, flexibility, and cost-efficiency.
The enclaive Confidential Multi-Cloud Solution offers the opportunity to run existing applications confidentially on current Intel and AMD-based infrastructures, allowing companies to scale without breaking the bank. And the best part? No changes to applications are required for the execution of selected sensitive code, ensuring seamless implementation. Don't compromise on security and data privacy. If you also want to take the logical next step, reach out to us and schedule an obligation-free demo session.
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